Monday, March 12, 2012

Why Laptop Adapters Are Expensive When Buying From The Manufacturer

By Paul David


When you come across a website selling laptop chargers a lot cheaper than the manufacturer does it make you think how can they do this ? If the actual maker of the laptop adapter can't sell at this price how can other websites ?

Firstly the manufacturers have high overheads and expenses compared to the third party sellers. Also the cost of the marketing campaign for the manufacturers dwarfs anything a smaller company will pay and this money has to be re-couped somehow. Obviously this type of cost is built into the laptop charger and other products. However why should you pay for large advertising costs for these manufacturers when it's actually the laptop itself they are promoting. In reality the cost of making the laptop charger is pretty low so the extra mark up in price is to pay for the companies expenses.

You will not face this problem when dealing with third-party sellers. They do not have a big marketing and advertising budget and do not spend money showcasing their production services on expensive slots in television and radio. Rather, they make use of inexpensive online advertising options and solutions. In such a scenario, the benefits of the reduced costs are automatically transferred to customers.

Further, laptop makers have to line up a big structure to deal with the enormous number of shoppers. Alternatively, third party sellers of laptop PC accessories can manage without having an huge and fancy looking office. They concentrate on setting up a large site where they can have interaction with a sizeable number of people without many problems. The size of operations involves less costs which usually result in superb deals on laptop adapters.

There's also a query of competition and survival. Laptop computer makers needn't fret about losing one or two buyers who are discontent with their high-priced portable computer accessories. In layman's terms an individual purchasing a charger isn't a high worth customer. The company will target rocketing the sales of their core product - the laptop itself. From another standpoint, third party sellers of laptop computer chargers will concentrate on selling as many chargers as practicable. In such an eventuality, they may offer generous rebates to extend volumes.

Laptop manufacturers will not hesitate to offer generous discounts on laptops to increase volumes. However, they will not use this approach for chargers because it is a low-cost product that does not contribute much to their bottom line. Hence, do not conclude that the fact that third-party accessories sellers often discounts not offered by manufacturers is a suspicious thing. It is a simple case of economics and scale of operations. Of course, you should not blindly rely on a website that offers very high discounts. Rather, you should analyze the pros and cons involved to arrive at a sensible decision. You should deal with reputed service providers at all times. Do not blindly believe that a site that offers maximum discounts is the best one.




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