There are all sorts of reasons that you might not be getting the results you want from your sales copy but you can correct that and get good results if you make small improvements over a long time. Your sales copy is the driving force behind your sales, so it makes sense to put in the effort to improve it in the best possible way. In this article we are going to explore a few of the things that you can do to improve the performance of your sales copy.
Lower Risk and Higher Trust: Every day more and more scams get posted online and that means that people are more cautious than ever about taking action and buying things online. In order to help your copy convert as well as possible, you should tackle this problem head on. You need to be sure that the copy you create helps build a sense of trust in you and what you have to offer.
A good way to do this is to focus on longevity. Why is longevity important? Are there any respected figures/experts within your field that have bought your product in the past? Your aim here is to include a good number of authentic case studies and testimonials into your copy, both from your regular customers and as well as the other experts within your field. You need to make it easier for prospective clients to know that your product has a reliable history behind it. Be a Friend: Does your copy seem like it's pulled straight from the commercials that you watch on TV, where the sales person pitches you over and over again? You need to make your prospect feel comfortable and eliminate the hesitance that comes from an offer that's purely commercial. You need to make friends with your prospects by offering good advice instead of trying to push your offer onto them. This will allow you to be more reachable and showcase you as a sharing individual that cares. People coming to your website for the first time and reading your copy are strangers; how you make them feel at home and take them by hand through your sales copy will determine how well they convert. This is because, in addition to making a profit, you want to help your prospects solve specific problems they are having.
When you use the "fear of loss? technique you make your prospects feel like they have a deadline for deciding to purchase from you and this makes them click "buy" a lot faster. Nobody really likes to miss out on a good offer/deal, so adding a bit of scarcity to your copy or an element of urgency can definitely be used to polish your sales copy and make your offer even more irresistible to your prospects.
Finally: to truly get the best results as possible from your sales copy, you should take a systematic approach to the improvements you want to make and roll them out slowly over time.
Lower Risk and Higher Trust: Every day more and more scams get posted online and that means that people are more cautious than ever about taking action and buying things online. In order to help your copy convert as well as possible, you should tackle this problem head on. You need to be sure that the copy you create helps build a sense of trust in you and what you have to offer.
A good way to do this is to focus on longevity. Why is longevity important? Are there any respected figures/experts within your field that have bought your product in the past? Your aim here is to include a good number of authentic case studies and testimonials into your copy, both from your regular customers and as well as the other experts within your field. You need to make it easier for prospective clients to know that your product has a reliable history behind it. Be a Friend: Does your copy seem like it's pulled straight from the commercials that you watch on TV, where the sales person pitches you over and over again? You need to make your prospect feel comfortable and eliminate the hesitance that comes from an offer that's purely commercial. You need to make friends with your prospects by offering good advice instead of trying to push your offer onto them. This will allow you to be more reachable and showcase you as a sharing individual that cares. People coming to your website for the first time and reading your copy are strangers; how you make them feel at home and take them by hand through your sales copy will determine how well they convert. This is because, in addition to making a profit, you want to help your prospects solve specific problems they are having.
When you use the "fear of loss? technique you make your prospects feel like they have a deadline for deciding to purchase from you and this makes them click "buy" a lot faster. Nobody really likes to miss out on a good offer/deal, so adding a bit of scarcity to your copy or an element of urgency can definitely be used to polish your sales copy and make your offer even more irresistible to your prospects.
Finally: to truly get the best results as possible from your sales copy, you should take a systematic approach to the improvements you want to make and roll them out slowly over time.
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