Tuesday, August 14, 2012

What IS A QR Code?

By Michael T. Glaspie


QR stands for Quick Response and a QR code is a specific type of barcode consisting of white and black pixels enclosed by a square. This barcode is two-dimensional, stores more information than a traditional UPC barcode and has the ability to translate that information into text or graphics for display. A mobile phone or some other electronic handheld device retrieves the date rapidly, which is why the word quick is in the name.

Now that you know what a QR code is, we can discuss its various uses. One excellent use for it is for business cards. The cards obviously do not have much room, so including a QR code that the client can scan will promote the company more effectively. The code can include the history of the company; give thorough information about the services, photos of the business, or any additional data that cannot fit on a regular-sized card.

Many marketing agencies use QR codes in print advertising because it maximizes the space they have available to share information. When advertisers use these codes in their ads, they are able to provide additional detailed information for potential customers beyond what is featured in the ad itself. A clothing brand may advertise using a photograph of a model and include a QR code to reveal which products are the newest in the line or which ones are on sale.

Then of course, you have spotted these codes on several of the goods you purchase in stores. No matter if it is an app for a PC, or a food purchase, QR codes are replacing standard barcodes everywhere. They can both display the cost of the item, as well as benefit the client who would like more information on the item. In some cases if the customer needs help they even give customer service, by giving them thorough troubleshooting tips, or links to customer service sites or personnel.

With this information about QR Codes, you can now beter appreciate how the barcode has evolved over the decades. Knowing how they work, furthermore, will give you an advantage as a business owner. Staying on the cutting edge of technology will translate to more profits, and taking advantage of this knowledge will help you to do so. Use QR Codes on your own products, for your benefit and for that of your customers. Once you have tapped into their power, your will have taken the next step forward in business technology.




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